Comprehending user behavior is crucial when it comes to developing user-friendly products and services, such as websites and applications. So, as someone who really enjoys making things user-friendly, I decided to start a project all by myself. I picked the hospitality industry, which is different from what I usually work on. I wanted to check out what features and designs other companies in the same industry were using.

Methodology:

1.Competitor Selection: Identified key competitors within the industry based on research  

   and benchmarking.

2.Feature and Design Audit: Conducted a comprehensive audit of competitors' digital 

   platforms, focusing on features, designs, and user interfaces.

3.User Scenario Study: Analyzed user scenarios to understand interaction patterns and  

   pain points. Developed wireframes and screens to illustrate potential improvements.

4.Analysis and Insights Generation: Synthesized findings from the audit and user 

   scenario study to derive actionable insights and design recommendations.

Competitor Audit Sheets...

Feature Comparison Study...

By blending user scenarios with mind mapping, I delved into various user experiences, gaining valuable insights to shape the design approach. This combination helped me to understand user needs better, leading to improved product design decisions.

 Here's how it helped me:

1.Information Organization: Mind mapping helped to better understand users'  

   preferences and feelings by organizing a variety of user data.
2.Finding Patterns: It made links between user ideas and uncovered patterns in   

   behavior and feedback.
3.Creating Empathy: By fostering empathy, visual aids improved comprehension of  

   customer requirements.

Ultimately, I was able to create more intuitive and sympathetic user experiences as a result of its assistance in helping me develop a comprehensive grasp of users and their emotions.

Drawing from extensive study, I have created wireframes that illustrate ideal member login situations. The goal? Iteratively improving current features and investigating creative additions to improve usability and user happiness in order to improve user experiences.

Wireframes provide a canvas for brainstorming and exploring new features that can enhance the user experience. Whether it's implementing social login options, introducing biometric authentication methods, or incorporating personalized recommendations during the login process. Wireframes allowed me to visualize how these features can be seamlessly integrated into the login flow.

Identified design trends, strengths, weaknesses, and opportunities for improvement.

Conclusion
This project informed design decisions aimed at enhancing user experiences and driving innovation.